We collaborate with our clients every step of the way through the development process, from foundational user research to early concept testing and detailed feature prioritization.
This translates into a great deal of flexibility when it comes to choosing the right approach, with expertise in a variety of techniques and approaches, such as:
- Focus groups or Perception AnalyzerTM concept tests
- Online journaling and iterative testing
- Broad market surveys to understand the opportunity/areas of greatest need
- Highly targeted design /feature testing with niche target audiences to finalize a product feature set
Highly diverse set of industries, products, and services with which the rsEdge leadership team has worked over the years. A sampling includes:
- Financial services (e.g., online advisors, college loan processing services, credit card rewards programs)
- Computing devices (smart phones, tablets, convertible 2-in-1 laptops)
- Software applications
- Games and game console players
- Peripheral devices (e.g., headsets, speakers, cameras, monitors)
- Home appliances (e.g., dishwashers, refrigerators, washer/dryers)
- Forest, lawn and gardening tools
- Flavors/brands of alcohol
- Revised packaging for consumer goods
- Loyalty program launches