rsEdge is a full-service, boutique custom market research company
We are expert in both qualitative and quantitative methodologies, targeting both domestic and international audiences.
– in person, phone or online
Group Dial Testing / Perception Analyzer®
Online journaling / forums
In-home / office visits
We have decades of experience using advanced analytics and will work with you to determine the right methodology to fit your project. Some of the techniques we work with most often include:
- Segmentation (LCCA)
- Discrete choice/conjoint
- Maxdiff or Q-sort
- Market sizing
- Pricing (various approaches)
- Driver analysis (SEM, Logistic regression models)
- Monadic testing, A/B testing
We are adept when it comes to targeting niche / hard to reach audiences, including leveraging creative approaches to find low-incidence groups like corporate IT decision makers, K-12 educational administrators, or expert DIY PC builders. No matter how rare your audience may be, we can find a way to reach them.
We’ve conducted research all over the world, covering the Americas, Europe and Asia Pacific. Interested in a different market? Let us know – we love coloring in new countries on our map.
Positioned to rapidly track and respond to financial trends
The emergence of digital technology in the financial services industry is rapidly changing the way consumers and businesses use and manage money. At rsEdge, we’ve examined its impact on traditional banking services, as well as worked with both large retail banks and start-up fintech companies to refine new offerings and position for market entry. This gives us a unique perspective on how best to conduct research in this evolving market arena.
Consumer Technology & Interactive Entertainment
Digital experts that speak your customers’ language
At rsEdge, we’re keen observers of consumer technology as well as enthusiastic users ourselves. 3.5 mm headphone jacks? Loot boxes? Intel vs. AMD? We know the issues, and how to get your customers talking about them. That means we hit the ground running when it comes to researching YOUR market: since we already know the foundational audience dynamics, our work can be tightly focused on our clients’ key objectives, delivering more bang for the buck.
Deep knowledge of education + technology
At rsEdge, our senior leadership has helped technology providers develop new products, fine tune new pricing/licensing models, understand market opportunity, identify key target customers, and more. rsEdge has developed keen insight into how technology can succeed in the education marketplace. We know how to talk to educators and administrators, and engage with them regularly through our own panel.
Communications and Messaging
Ensuring your Marketing Campaign is a Success
From initial campaign development to finished-ad breakthrough and ad tracking, rsEdge will help you understand your message effectiveness and identify improvements to your campaign and creative elements: including value propositions, logos and taglines.
Understanding your market is key to business strategy
rsEdge assists organizations to build competitive information, customer insight, and industry knowledge in order to identify key areas of opportunity.
We don’t have a pre-set formula. We don’t just have a single tool. We will approach every market and opportunity with a unique, custom research plan tailored to your needs, budget, and timeline.
New Product Development and Optimization
Supporting customer-centric development: a core expertise
To truly deliver client value, user research must go beyond current behavior and shine a light on new possibilities. To achieve this goal, we work to uncover the underlying needs and motivations that shape your customers’ current behavior that will drive future usage patterns. These are the foundational elements of insights that empower our clients to build products that delight their users.