Research Edge's Methodologies

Quantitative Research Capabilities:

• Specialize in Web-based survey methodologies
• Collaborative partnerships with top-tier Web-based recruitment panels throughout the world
  • We ensure stringent quality controls during the fielding process to ensure respondent validity and quotas that reflect the target populations
• Top-tier Marketing Science capabilities to deliver optimal advanced analytics
• Specialization in multi-country studies

Qualitative Research Capabilities:

Highly experienced focus group moderators having conducted literally thousands of groups/interviews over the last 20+ years

We specialize in:

• Traditional, in-person focus groups
• In-depth interviews (in person or via telephone)
• Electronic Group Testing methodologies (participants use hand-held dials)
• Online focus groups
• Online bulletin boards